The Brief

PHOENIX - Taylor Swift’s 12th album, "The Life of a Showgirl," is taking over the Valley, with local businesses celebrating the pop star’s new release.

The 12-track album, released at midnight Oct. 3, has already shattered Spotify records and is becoming a pop culture fixture in Phoenix-area shops.

What they're saying:

"It’s so fun to see everyone celebrating. It’s almost like a holiday," said Danielle O’Day, owner of Sweet Dee's Bakeshop in Scottsdale . "You go everywhere during Christmastime and it’s red and green, but everything is orange and teal."

At Sweet Dee's, decadent treats covered in orange glitter are displayed behind the glass. The shop’s normally romantic vibe was replaced Friday by a showgirl theme.

"You’re going to see every fun treat you could pos

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