Imagine you're a new business in a small town, and the city's social media manager walks into your store and asks to feature your business on Instagram. Once it's posted, you're shocked to see it has received nearly 60,000 views.

Well, that's exactly what happened to one downtown business in the California city of Lodi.

Growing plants is a labor of love. Starting a new business also requires a lot of attention and planning. Lodi's newest business owner, Taz Ali, knows that all too well.

"It just kind of snowballed almost out of my control," she said. "I would drive by this little shop here, and it was just a dark hole on this side of School Street, and I just visualized and felt like I needed to be here inside this building, and it just worked out in the most wonderful way."

Ali's plan

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