Olive loaf deli meat fades from American culture despite nostalgia

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Once a familiar sight in American lunchboxes, olive loaf — a processed deli meat studded with green olives and red pimentos — has nearly disappeared from shelves.

Its cameo in the 1985 film "The Breakfast Club" cemented its place in pop culture, only to be discarded like it was in the movie when Ally Sheedy's character Allison Reynolds opted for a Pixy Stix and Cap'n Crunch–stuffed sandwich instead.

Olive loaf's real heyday was from the 1940s to the 1970s, according to Marla Royne Stafford, professor and chair of marketing and international business at the University of Nevada, Las Vegas.

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"Olive loaf was visually more interesting than bologna, with its brig