(The Hill) -- Snapchat users will soon have to pay to store large amounts of saved photos and videos as the platform rolls out a major change to its popular Memories feature.

Since its launch in 2016, Memories has enabled users to save Snaps that originally disappeared after 24 hours, creating an archive of daily moments, milestones, and celebrations. However, the company says anyone with more than 5GB of saved content will now need to upgrade to a paid storage plan to keep Memories available.

The company acknowledged that "it's never easy to transition from receiving a service for free to paying for it." Still, it said the new plans will make it "worth the cost" and allow Snap "to continue investing in making Memories better for our entire community."

Snap said users have saved more th

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