Popular food delivery app Zomato has launched a ‘Healthy Mode’ in which every dish comes with a ‘score’, from ‘low’ to ‘super’, based on its nutrients profile, including protein, complex carbs, fibre and micronutrients, and not just calories. Essentially, it provides a “clear explanation of what makes a dish healthy, and why,” Deepinder Goyal, founder-CEO, Zomato, tweeted on X.
As more consumers become health-conscious, they are not shying away from paying a small premium for better food. No longer a niche segment, health has become a part of everyday consumer consciousness. People are not waiting to fall sick before adopting a healthier lifestyle; they are adopting a prevention-led lifestyle instead. So, it is not just households managing health conditions around diabetes and hypertensio