Honestly, I still can’t wrap my head around the obsession with Labubus. Sometime around March or April, I suddenly saw the odd little creature breaking the internet, dangling from people’s bags everywhere. With rabbit-like fur and ears, serrated cat-like teeth, and mischievous eyes set unusually far apart, Labubu is hard to miss. And yet, shockingly, it remains one of 2025’s most coveted collectables.

Although the character was first introduced in 2015, it didn’t truly skyrocket in popularity—especially across Asia and within Asian communities—until it collaborated with Chinese toy giant Pop Mart in 2019. Created by Hong Kong artist Kasing Lung and sold globally by Chinese toymaker Pop Mart, Labubu has grown from a niche art toy to a cultural phenomenon. It is plastered across social medi

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