" Wicked ," " Superman ," "Hello Kitty," " Stranger Things " and other pop-culture-inspired squishmallows are dominating this year's holiday lineup of the cuddly and squishy toys.

Jazwares , the company behind Squishmallows, dropped their collection for the upcoming holiday season and highlights include Elphaba and Galinda squishmallows, Care Bear squishmallows, Hello Kitty builder set and BumBumz, a plushie of Krypto from "Superman," Squishpillow and an entire collection dedicated to fans of Netflix's immensely popular TV show "Stranger Things."

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