HMD Global, whose former Australian general manager has already exited the struggling smartphone brand, might as well cut its losses and head back to Europe — because a new heavyweight player is making life difficult for the likes of Samsung, Motorola, and Apple with brands such as HMD who lack the marketing or brand pull that Xiaomi have developed set to struggle.

That challenger is Xiaomi, the Chinese technology giant rapidly expanding its reach across smartphones, smart home appliances, and even electric vehicles. Analysts warn that the company’s growing portfolio could also pose a serious threat to major appliance makers including LG and Samsung, as Xiaomi pushes further into categories such as robotic vacuum cleaners, washing machines, dryers, and security cameras.

The company recen

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