G Electronics, which has faced growing scrutiny for collecting private TV viewing data from Australian consumers and selling it for billions of dollars , is now set to deepen its data operations through a new partnership with Network Ten’s Paramount+ app.

The deal will give LG access to user data via its webOS software, which powers many of its smart TVs and connected devices.

Despite mounting criticism, LG has not addressed the transparency issues surrounding its data practices.

Tony Brown, LG’s General Manager of Home Entertainment in Australia, has reportedly declined to respond to our inquiries about how the company captures and uses consumer data through embedded software in TVs, appliances, and other products.

The South Korean tech giant has been leveraging its smart TV platform

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