Chery Australia is gearing up for its entry into the nation’s enormous ute market, which will be joined by several other new Chinese models within the next year, and a recent report suggests that – unlike some of them – Chery’s first ute will be tailored towards Aussie tradespeople, businesses, and fleets.

Speaking with Fleet News Group , Chery Australia chief operating officer Lucas Harris outlined that the all-new, yet-to-be-named ute was being developed with strong input from Australia, which is expected to set it apart from compatriots like the BYD Shark 6 .

“The platform is brand-new and developed with Australia as a primary market alongside China,” Mr Harris told the fleet-focused outlet.

“That means we’ve been able to provide direct input on how the ute should be designed for

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