From root touch-ups to runway-inspired looks, the way Indians see hair colour has evolved dramatically. Priyancka Puri, Senior Vice President – Marketing at Hygienic Research Institute (HRIPL), shares how the company’s multi-brand portfolio — Vasmol, Streax, and Streax Professional — is reshaping hair colour from a functional purchase to a lifestyle statement.

Edited excerpts…

Hair colour has gone from being a functional need to a form of self-expression. Earlier, it was mostly about covering greys. Now, it’s about reflecting personality, experimenting with style, and staying on-trend — all while caring for hair health.

At HRIPL, our portfolio — Vasmol, Streax, and Streax Professional — meets every consumer need, whether it’s the traditional user, the trend-savvy Gen Z, or the salon-goi

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