Ed Sheeran and Brooklyn Beckham are among the latest celebrities to release their own hot sauce, as the trend for spicy condiments notches up to fiery new levels.

On supermarket shelves, countless bottles offer just about every heat and flavour combination you can imagine – from smoky, jalapeño-based condiments to super-hot scotch-bonnet-packed sauces.

The “global hot sauce craze” is being fuelled by Gen Z and social media, said Anne Shooter in The Times . YouTube show “Hot Ones”, featuring celebrities being interviewed as they eat “increasingly spicy chicken wings”, has almost five billion views.

Meri La Bella, a buyer at Ocado, told Shooter that sales of hot sauces are “up 90% year on year”, while, at Waitrose, online searches for hot honey – a sweet, spicy honey infused with chil

See Full Page