Maybelline New York has partnered with Snapchat to introduce MNY Look Studio, an AR-powered beauty experience designed specifically for India’s festive season. The new feature allows users to explore makeup styles, experiment with festive looks, and discover Maybelline products that best suit their personal aesthetic — blending technology with self-expression.

Developed by Snapchat’s in-house innovation studio, the MNY Look Studio acts as a virtual makeup artist, helping users design, save, and share looks with ease. The platform enables users to experiment with styles inspired by India’s cultural calendar — from Navratri to Diwali — making beauty experiences more interactive, inclusive, and personalized.

The AR experience offers, Festive Looks — Four creative makeup styles inspired by D

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