A ONE Musicfest Founder is dishing on curating the nation’s largest Black-owned open-air celebration, bringing music, melanin, and culture to ATL.

Jason “J.” Carter never set out to rewrite the blueprint for American music festivals, but when he looked around in the early 2000s, the Harlem-born, Florida A&M University graduate saw a void.

“I just could not find anything quite like Lollapalooza or Bonnaroo that spoke to my music, my culture,” Carter told BOSSIP. “So I went looking for it, and I realized it didn’t exist. At that point, I said, I gotta partner with somebody already doing it. They told me it would never work with our culture. That lit the fire to prove them wrong.”

That spark became ONE Musicfest (OMF), now in its 16th year. Presented by P&G and returning to Piedmont Park O

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