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Food Scenes

10 Of The Weirdest Food Collabs Of 2025 By Liana Hornyak Oct. 7, 2025 4:19 pm EST

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In an oversaturated market running at the speed of social media, food brands must try harder than ever to cut through the digital noise. One way they're doing it is by taking their collaborative campaigns IRL, to launch innovative products with cross-over appeal. As more brands discover the opportunities that teaming up can create, attempts to combine and leverage target audiences get bigger each year.

In 2025 alone, we've seen Campbell infuse its Chunky soups with Pabst Blue Ribbon, Jack Link's introduce Doritos-flavored beef jerky, and the invention of Mountain Dew x Trolli candy and soda. KitKat became the official chocolate bar of Formula 1 rac

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