Jellycat unveiled its enchanting shop-in-shop at Nordstrom Michigan Avenue on Tuesday, Sept. 30, treating press and special guests to a morning of playful discovery and vibrant design. Jellycat,the London-based brand founded in 1999 and known for its soft, high-quality plush toys that blend whimsy, charm and playful design, brought its signature magic to Chicago with an immersive experience aptly named “ Road Trip to Joy .”

Guests were greeted by colorful, interactive displays featuring Jellycat’s beloved plush characters, including the Nordstrom-exclusive Carrot Cake , a “nod to the joy of unexpected detours and nostalgic roadside stops.” Every corner of the pop-up offered a new surprise, from photo-ready vignettes to playful installations that encouraged exploration and eng

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