Dive Brief:

Customer experience firm Qualtrics is acquiring healthcare market research company Press Ganey Forsta for $6.75 billion, the companies said Monday.

The deal will give Qualtrics access to Press Ganey’s extensive healthcare data stores to bolster the company’s artificial intelligence capabilities for customer, employee and patient feedback, according to a press release.

The purchase, paid to Press Ganey in a combination of cash and equity in Qualtrics, is expected to close “in the coming months,” the firms said.

Dive Insight:

Qualtrics, which is owned by private equity firm Silver Lake , offers software tools and surveys to gauge customer and employee satisfaction to companies in multiple industries, including education, financial services and government.

The firm also

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