Craig McRae has doubled down on his "16 possessions" comment, saying he'd like improvements to the AFL's Brownlow voting and Collingwood's best-and-fairest format.

The Magpie coach raised eyebrows last week at the club's awards night as he congratulated star midfielder Nick Daicos on his season.

"He came runner-up in the Brownlow Medal again. Maybe a few more 16-disposal games might get you there next year, Nick," McRae said.

"That's cheeky 'Fly' coming out."

On Wednesday, McRae said his comment was not a swipe at Gold Coast midfielder Matt Rowell, who beat Daicos to win the Brownlow.

"Maybe it was taken that I was disrespecting Matty Rowell, which is completely not what I said," McRae said.

"The AFL processes can be improved, that's maybe where I was targeting the 16 possessions.

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