Whether consciously or not, we all receive a pretty high volume of exposure to celebrities' personal lives. Think of social media, TV and reality shows, the fashion and beauty industries, you name it, nothing has remained untouched by A-list bravado where celebs transform their fame into brands.

This comes in many forms, from selfie announcements and live videos to reactions and statements in response to current events. It seems like we truly are “all in this together,” as the celebs kept convincing us during the height of the coronavirus pandemic. But are we really? In order to find out more about celebrity culture that, in spite of our turbulent times, seems to be thriving, we spoke with David Schmid, an Associate Professor of English at University at Buffalo College of Arts and Science

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