Independent live entertainment brand Breakaway is expanding its leadership team with two new partners: Cultural entrepreneur Shaun Neff and entertainment executive Nick Gross, who have officially joined Breakaway’s ownership group, it was announced Wednesday (Oct. 8). It’s a move that underscores the company’s ambition to scale beyond festivals into music, media and lifestyle ventures.

The announcement follows a milestone year for Breakaway, which in 2025 staged its largest festival season yet: With events across 12 U.S. cities, it became the nation’s largest multi-city touring festival. Earlier this year, the company launched Breakaway Projects, a record label and artist management arm dedicated to nurturing emerging talent aligned with the brand’s creative DNA.

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