In today’s CEO Daily: Diane Brady talks to Patagonia CEO Ryan Gellert.

The big story: Peace deal in Gaza.

The markets: U.S. futures are down; global markets are mixed.

Plus: All the news and watercooler chat from Fortune .

Good morning. Consider the challenge of leading Patagonia. Your founder transferred his ownership of the company to a trust and nonprofit three years ago, declaring “Earth is now our only shareholder.” Your job is to sell clothes while educating your customers that your industry hurts the planet and they probably buy too much. And your mission to combat climate change becomes politicized, making your brand a target for accusations of bias and fear-mongering, not to mention at odds with a U.S. president your company sued during his first administration.

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