Facing “an unprecedented tariff landscape,” Orvis, the outdoor and sporting goods chain, will permanently close 36 stores and five outlets in early 2026, company President Simon Perkins told MassLive.

“We’re stepping into an exciting new chapter — one focused on our core passions of fly fishing and wingshooting," Perkins said in the statement. “This return to our roots is a renewed dedication to innovation, a commitment to our angling and upland communities, and to the wild places we love.”

The change means that Orvis is tightening its product assortment. While the company confirmed with MassLive that it is not fully exiting lifestyle apparel, it will prioritize gear and products that connect directly to its core outdoor pursuits.

Orvis also plans to focus more on its brick-and-mortar p

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