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When Kirk Ferentz retires as Iowa’s football coach, UI Athletic Director Beth Goetz will have no shortage of qualified applicants to replace him.

There’s nothing that says staying in-house for a successor to Ferentz is the best way to go. History is full of visionaries who switched to a different way of doing things and were wildly successful.

Netflix began with DVD rentals by mail. How quaint. Amazon originally was an online bookstore. Now, it brings everything under the sun to your doorstep. Even books.

You see Wisconsin as it gets ready to play Iowa in Madison Saturday night, however, and it’s easy to wonder why the Badgers got away from the tried-and-true template Barry Alvarez establish

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