Fast Food

Mexican

This Is What You'd Pay For A Taco Bell Taco In The 1960s By Erica Martinez Oct. 11, 2025 5:00 pm EST

If you go to any given Taco Bell location, you will be met with a menu packed with options. But one of the tastiest and most affordable of the chain's menu remains the crunchy tacos at $1.79 a pop. (Current prices may be slightly different depending on locations). But today's price is a far cry from 1965, when the tacos were sold for just 19 cents each.

Taco Bell's crunchy taco is a no-frills snack, consisting of seasoned ground beef, shredded cheddar cheese, and shredded iceberg lettuce in a crunchy corn taco shell . While the recipe appears to be exactly as it was in the mid-1960s, the price tag isn't. A 1965 photo of Kermit Becky, the company's first fra

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