"When I was getting married and putting on the wedding dress for the first time, it was just one of the best feelings in the world," Emily De Filippis says.

She bought her dress from Homestead Road Bridal Co in Uralla, but when she heard the owner was looking to sell, she took on the challenge of buying the store to run herself.

She wants to provide that same dream experience to all women preparing for their wedding.

"It's all about an experience ... I just want everyone who comes into this shop to have the most gorgeous experience doing that, the reveal to their bridal party or friends or Mum.

Mrs De Filippis said she had moved to Uralla about a decade ago to study at UNE, but fell in love with the area and had worked in corporate marketing prior to the birth of her and her hubby's fi

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