Universal Music Group (UMG) chairman/CEO Lucian Grainge has updated UMG employees on the “progress” the music giant is making on generative artificial intelligence in a new staff-wide memo circulated Monday (Oct. 13), which outlines the company’s efforts to safeguard artists’ copyrighted material while touting the technology’s potential to unlock new revenue.

“UMG is playing a pioneering role in fostering AI’s enormous potential,” Grainge wrote in the memo. “While our progress is significant, the speed at which this technology is developing makes it important that you are all continually updated on our efforts and well-versed on the strategy and approach.”

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