Talking about making grand moves on the NIL track? Joey McGuire’s Texas Tech Red Raiders have set their mark. McGuire and Texas Tech have been all-in for 2025, bringing in 21 transfers and spending nearly $28 million in NIL deals. The only program who are before them is the Texas Longhorns. Now, that’s a monstrous figure for a Big 12 program. This weekend, McGuire’s boys will be facing off against Kenny Dillingham’s Arizona State Sun Devils. That’s when the Arizona State head coach broke his silence on McGuire’s $28 million luxury.

On October 13, FOX 10 Phoenix reporter Blake Niemann tweeted a clip of Dillingham’s latest presser. The caption read, “Texas Tech reportedly spent $28 million in NIL money on its football roster this season. Kenny Dillingham says they are “all-in” as a

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