A startup called Orion is ready to take on America’s sleep loss epidemic with a new, AI-enabled mattress cover that can adjust its temperature throughout the night to maximize comfort and rest.

Cofounder and CEO Harry Gestetner previously cofounded the startup Fanfix, which helped Gen Z content creators build paid subscription programs. After the company sold to SuperOrdinary for a reported $65 million, Gestetner says he became interested in sleep and its well-documented links to health and longevity.

“Every longevity expert tells you that sleep is the cornerstone of longevity,” he says.

Gestetner found that most sleep and fitness trackers could detect bad sleep patterns, but they couldn’t directly do anything to help users get a better night’s rest. “All they do is just give you a bunc

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