Are Targeted Social Media Adverts Adding to Your Grief?

Key points

Targeted baby adverts can cause upset for women who suffered a miscarriage.

This has led some women to hold social media accountable for feeling downhearted.

One way of avoiding the baby ads can be to stay away from social media.

How best to handle targeted adverts is not necessarily straightforward.

A recently published article on the BBC website discusses how women who have suffered a miscarriage become upset and stressed by baby ads on social media . This is the result of having targeted adverts based on people’s previous pregnancy -related searches. After finding out that they are pregnant, it is all too common for women (and the men in their lives) to search the web for information related to their pregnancy. Thus, algorithms identify people who are pregnan