The latest trend making waves on Aussie shores (and in the US) isn’t fashion or beauty — it’s a drink.

Known as “proffee”, protein coffee is taking the world by storm.

Leading the charge is Aussie favourite Dare Iced Coffee , with a tasty Protein flavour packing 30g of protein and zero added sugar.

Made with Rainforest Alliance certified Arabica and Robusta beans , it’s ready to drink straight from the bottle.

That means no blending, no mess or extra scoops.

This high-protein pick-me-up is quickly gaining popularity , with Aussies swapping their regular caffeine fix for this convenient option.

Social media is buzzing too, with shoppers saying they “need” to try it.

“ Now I’m craving a coffee ,” one person wrote.

First launched in Double Espresso in November 2024 , Dare

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