As Dhanteras approaches, jewellery brands across India are unveiling a range of discounts, festive schemes, and rewards on gold, diamond, and silver jewellery, catering to early shoppers and festival-day buyers alike.

Industry players are offering a mix of price cuts, complimentary items, and innovative payment or savings schemes to attract customers during the auspicious season.

Lucira, for instance, is providing a flat 20% off on diamond prices along with a complimentary gold coin on every purchase.

“We’d recommend making your purchase a few days before Dhanteras to skip the rush and get your preferred designs and sizes,” said Rupesh Jain, Co-Founder of Lucira.

Jewelbox has announced up to 25% off on diamonds and 50% off on making charges, alongside a free gold coin on purchases ov

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