Over the last 20 years, photo editing has evolved from being professional-only to accessible for everyday users, and the impact of smartphones, social media, and AI on the DIY editing trend cannot be overvalued.

With so many different options available on the market, what makes over 300,000 users choose small-scale solutions developed by SoftOrbits — a company founded back in 2006 by Eugene Ustinenkov? Here’s what helps the company stand out in a highly competitive scene.

The evolution and challenges of DIY photo editing

During the early days of widely available image editing tools, the software itself was rather expensive and required overcoming steep learning curves. It was also incredibly demanding in terms of computational power, which left most of the users behind. The rise of free

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