Salesforce is still committed to hiring junior team members even as AI automates roles, according to UK&I chief executive Zahra Bahrololoumi .

Speaking to assembled press at Dreamforce 2025 , Bahrololoumi addressed what she described as a universal fear and “orthodoxy” that AI will replace entry-level jobs.

Bahrololoumi stressed that this is not a Salesforce strategy in the UK or elsewhere and urged companies looking to eliminate junior roles with the technology to reconsider.

“Our message here is: do not sacrifice your entry-level jobs because you do need people that can work through that function, that process that can work alongside the AI to be able to manage and lead that composition of digital and human capital.”

Paul O’Sullivan, UKI CTO at Salesforce, said the firm is workin

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