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Let's be real: Shopping for someone’s 30th can feel weirdly high-stakes. It’s not just another birthday! It’s the end of their wild 20s! Arguably, the start of full-blown adulthood! Their frontal lobe has been fully developed for five years!! That deserves something special. But let it be known—from a shopping editor who spends 40+ hours a week hunting down the best gifts on the internet (and who’s had plenty of friends reach the third decade mark)—that the key to a perfect 30th birthday gift isn’t about how expensive or grand it is. It’s about finding something that feels thoughtful, sophisticated, fun, and maybe even a bit cheeky. It’s all about how much thought you put

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