Frozen Yogurt Makes a Stylish Comeback in New York City With $10 Cups and Curated Vibes

While the rest of the world is throwing back to Y2K trends, New York City is already reliving the 2010s.

Always ahead of the curve and nostalgic as a hobby, New Yorkers are leaning into a dominant food trend from when the subway fare was $2.25 , Occupy Wall Street camped out at Zuccotti Park, New York Fashion Week had recently relocated to Lincoln Center, and yes, there was a fro-yo shop on every corner.

Now, frozen yogurt has become part of the zeitgeist once again. Pinkberry has reemerged on familiar corners. New Yorkers and tourists are lining up outside longtime fro-yo establishments that have survived years without hype, like Culture , and new, social media-friendly fro-yo spots, like the Upper East Side’s Butterfield Market and Madison Fare , which just opened