The Brief

LOS ANGELES - A new study says that Latino fans are reshaping the American sports agency in a big way.

What we know:

Latino sports fans are poised to become the most influential growth engine for the U.S. sports economy, which is projected to nearly double to over $300 billion by 2035, according to a report by Telemundo and consulting firm McKinsey.

The report also found that this fan base is younger, more digitally engaged, and spends 15% more on sports-related categories than non-Latino fans, with a potential to contribute one-third of the market's total growth.

By the numbers:

Latino fans demonstrate significant financial and demographic influence:

Market Share: Latinos are projected to constitute 25% of the sports economy by 2035.

Population Growth: They are

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