(CNN) – Charmin is going big with its latest release.

Starting Thursday, the brand is introducing what it calls “The Forever Roll.”

It’s a 1,700-sheet roll of toilet paper that is meant to last up to a month, based on a two-person household.

The roll is about 32 times larger than a standard one.

“The Forever Roll” is available online and in stores including Walmart, Target and Amazon.

The company is even offering a 30-day money-back guarantee.

Charmin insists it’s still the same soft, two-ply tissue people love.

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