New Delhi: As Dhanteras festivities light up the country today — a day considered highly auspicious for buying gold and silver — jewellery giant Malabar Gold & Diamonds has found itself at the centre of a social media storm. The Kerala-based brand is facing calls for a boycott after its association with a Pakistani influencer came to light.

How the controversy began ADVERTISEMENT

The uproar started after reports surfaced that London-based Pakistani influencer Alishba Khalid had attended the inauguration of one of Malabar’s showrooms in the UK. Her earlier social media posts — where she criticised India’s military operation Sindoor as a “cowardly act” — quickly drew attention and anger online.

Company responds, terminates contract

Malabar Gold & Diamonds clarified that the influencer

See Full Page