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When it comes to merging timeless streetwear silhouettes with modern sophistication, few collaborations deliver as seamlessly as BEAMS and New Era. The two brands have joined forces once again for the upcoming release of the 9TWENTY “Synthetic Leather” Collection, arriving just in time for the fall and winter seasons. Designed for those who appreciate understated luxury, this collaboration brings together BEAMS’ elevated Japanese minimalism and New Era’s heritage craftsmanship to create a versatile headwear line that exudes quiet confidence.

The Intersection of Craft and Culture

New Era’s 9TWENTY model has long been a favorite for its relaxed, unstructured fit and effortless everyday wearability. In this new collaboration, BEAMS reimagines the iconic silhouette w

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