PROVO, Utah — You can call it the "Portnoy Effect" or "Hurricane Dave" as the owner of Nico's Pizza in Provo described it — the visit of Big Noon Kickoff host Dave Portnoy ahead of the big rivalry game between Utah and BYU hosted at LaVell Edwards Stadium.

The impromptu visit by the man with millions of followers forced this local establishment to run out of dough, but will likely be rolling in even more as they move forward.

"Dave Portnoy definitely brings eyeballs and appetites to pizza, and we’re grateful for that," said Nate Bertasso, the owner of Nico's Pizza.

"Nico’s was originally Nico’s Italia," Bertasso said. "It’s been around for over 20 years, started by a guy from Boston. We bought it, my family."

He explained it is a family affair, all committed to the craft of making that

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