All 12 singers on CBS' new singing competition show The Road get the chance to open for Keith Urban on television, but the winner gets a prize that will last a bit longer.

In fact, the champion will have plenty of what's needed to begin his or her next chapter: Money.

The Road premieres on CBS at 9PM ET on Oct. 19.

Blake Shelton and Taylor Sheridan are executive producers, but the Yellowstone creator doesn't appear on camera during Ep. 1.

Filming took place last March and April in Texas, Oklahoma and Tennessee.

Related : Who Is On 'The Road'? Meet All 12 Singers

What Does the Winner of The Road Get?

Unlike most singing competition shows, CBS is being very transparent about what the winner gets. That could be because it's an impressive package, comparatively (

See Full Page