Leem presented its fall 2025 collection that bridged Saudi heritage and contemporary design — and made it available to buy on the spot.

The see-now-buy-now format was a natural fit for the Saudi-based brand, which operates seven stores in the Kingdom. “Women want immediacy, connection, and accessibility,” a brand spokesperson explained. “Leem exists at the intersection of aspiration and attainability, so this model felt natural.”

That approach has defined the modestwear brand since its 2018 launch, building an identity around inclusivity and accessibility — a positioning that’s resonating beyond the Middle East.

The collection drew inspiration from ’70s couture and the expressive geometry of modern art, channeling both eras through the lens of classic Saudi silhouettes. Deep burgundy bi

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