Half of Canberrans hold views that stigmatise people with gambling addictions, according to the ACT Gambling and Racing Commission.

These views include that people are solely responsible for negative consequences of their gambling, are untrustworthy and unlikely to recover from severe gambling harm.

"Gamble responsibly."

Almost everyone who watched live sports, browsed social media or listened to radio before March 2023 would recognise the tagline.

But according to an newly launched ACT Gambling and Racing Commission language guide, it places responsibility of gambling on individuals and implies people who gamble have failed.

The tagline was dropped in early 2023 from Australian gambling ads in favour of idioms like "what are you really gambling with?" and "you win some, you lose more

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