Premiere, format, and why it’s different

The Road premieres on Sunday, October 19, 2025, from 9:00–10:30 p.m. ET/PT on CBS with streaming on Paramount+. The series follows 12 emerging country musicians who spend the season living the realities of a national tour as Keith Urban’s opening acts from city to city. Rather than competing on a fixed soundstage, contestants perform for real crowds and advance only if they can win over live audiences with repeatable sets and on‑the‑fly adjustments.

Executive producers include Blake Shelton, Taylor Sheridan, David Glasser, Lee Metzger, and Keith Urban. Country icon Gretchen Wilson works behind the scenes with the artists in a hands‑on “tour manager” role that emphasizes rehearsal, set building, and night‑to‑night improvement.

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