Barena Venezia , the workwear -nodding Italian brand founded in 1993 by Sandro Zara, is setting up shop at London ’s Harrods .

Growing beyond its status as a niche heritage label for those in the know, the brand is reinforcing its linkup with the British luxury department store that kicked off in 2017, by opening a permanent pop-up on Nov. 1.

“This project represents the first step in a broader vision of immersive experiences,” said Davide Sambin Zara, one of the founder’s four children, who joined the company as chief commercial officer earlier this year after accruing experience in the luxury sector at Tom Ford and Zegna.

“We’re already working on additional initiatives to follow, and are actively pursuing the opening of our first retail store, a place where our ideas and va

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