Look Optic has tapped former Major League Baseball star Alex Rodriguez to help it break into the men’s market.

The eyewear brand, known for its lightweight reading glasses, has collaborated with Rodriguez on a capsule collection that will launch early next year. He will also serve as an adviser and brand ambassador for the company.

“I’ve always looked for opportunities where great products meet strong leadership,” Rodriguez said, “and Look Optic checks both boxes. Their glasses are high-quality, affordable and stylish — and I’m excited to help bring that to more people, especially as they launch into men’s.”

“Alex is not only a legendary athlete and mentor, but also an accomplished businessman with a trusted voice that resonates across audiences,” added Andrew Leary, founder of Lo

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