Amelie is launching an international expansion plan that will see the opening of its first mono-brand stores abroad by the end of 2026, the brand’s CEO and founder, Marina Acconci revealed to FashionNetwork.com . The label's international debut is scheduled for Poland and the United Arab Emirates with the Autumn/Winter 2026 season, she notes.
With a three-decade career as a lawyer behind her, Marina Acconci opened the first Amelie store at her own outlet centre in Liguria, Brugnato Outlet Village, which opened in 2012. Conceived as an experiment to monitor the centre’s operations, the store quickly became a success story, eventually evolving into a fully fledged company that now employs around 250 people and runs 60 mono-brand stores in Italy.
"I started without the intention of creati