Xis launching a marketplace for inactive handles that will allow Premium subscribers to request and purchase usernames. The marketplace will offer both free and paid options for requesting or acquiring eligible handles. Rare handles could be priced at anywhere from $2,500 to over seven figures, X says.

“Priority” handles refers to usernames that often include full names, multi-word phrases, or alphanumeric combinations. These handles are free to request for Premium+ and Premium Business subscribers. If a user’s request is approved, X will transfer the handle to them for free. However, if a user cancels or downgrades their subscription, their old handle will return to their account after a 30-day grace period.

X notes that examples of “Priority” handles include usernames like @GabrielJo

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