This Halloween , the scariest thing in Alabama might just be how hard it is to find a purple wig and demon slaying boots.

Rumi, the breakout characters from the Netflix hit animated series “KPop Demon Hunters” has emerged as the No. 1 trending costume in the U.S. for 2025 according to Google’s Frightgeist data .

Google’s Frightgeist, which tracks search trends year over year, found that Rumi, Zoey and Mira, the demon-slaying pop trio from “KPop Demon Hunters, didn’t just dominate screens and playlists this year, they topped the charts for 2025’s most searched Halloween costumes as well.

What is “KPop Demon Hunters” and who is Rumi?

For the uninitiated: “KPop Demon Hunters mixes pop-idol aesthetic with supernatural action. Its protagonists are K-pop style performers who by nigh

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