India’s consumer durables market is expanding rapidly, with industry bodies and market analysts projecting robust double-digit growth in the near term.

The sector is poised to potentially become one of the world’s largest markets in the coming years. This is underpinned by rising household penetration of air conditioners, refrigerators, washing machines, and premium small appliances.

Durable financing mechanisms (fintech-based and traditional consumer credit) are expanding access to expensive appliances, accelerating penetration in both urban and rising rural areas.

In this editorial, we compare 3 consumer durable stocks based on their business models, financials, and operational strength to understand each.

It’s important to note that an exact peer to peer comparison may not be po

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